The superyacht brand of the Azimut|Benetti group, building composite and steel yachts up to 108 m in Viareggio and Livorno.
1873
Founded
Azimut|Benetti · Vitelli family, PIF minority
Owner
EUR 581 m · 2024/25, division
Revenue
1st, 26 years · 163 projects
Group rank
29 to 108 m
Range
Series, semi-custom steel platforms, full custom
Model
What happened, 2023 to 2026
Apr 2023OwnerSaudi PIF takes a 33% minority stake in the group
Sep 2023Top seatMassimiliano Casoni, ex-Technogym COO, named general manager
Jun 2024Top seatDaniela Petrozzi sales director; CCO Fanizza leaves
Aug 2025Build67 m Lady Estey delivered; 15th B.Now 50 M delivered
Jun 2026MoneyEUR 100 m more investment in the Tuscan yards to 2028
Oct 2026DealGroup bids for the assets of The Italian Sea Group
What it adds up to. The custom engine of the world's largest yacht group is investing in sheds and bidding for TISG's yards; the general manager came from outside yachting.
Who runs it
Top seatMarco Valle, Group CEO of Azimut-Benetti; Benetti's own general manager is not on the LinkedIn roster (the press names Massimiliano Casoni)
Sales Directorsince 2024
General Manager, Benetti Yachts Asiasince 2017
Head of Productsince 2023
Head of Procurementsince 2022
Organisation. Group brand; a general manager from Technogym and Ferrari over a sales director
What it shows for a new yard. A brand general manager over a sales director, with finance and strategy held by the group.
Former leaders now elsewhere24 people who held a top or senior seat here
now Shipyard Director at Cantiere Rossini
now General Manager at Lusben Refitting Yards
now Founder & Strategic Advisor at Elessargery
now Executive Chairman & Partner at WOSA Yacht Refit & Survey
now Operations Director at Lusben Refit & Repair
now Head of Sales Riva at Ferretti Group
now Owner / Director at Yacht Co
now Executive Director at Baglietto Yachts
now CUSTOMERS’ CARE EXECUTIVE DIRECTOR - Superyachts Under Costruction and After Sales at Sanlorenzo Yacht
now Chief Commercial Officer at Baglietto spa
now Founder and CEO at NauticALL
now Refit & After sales manager at Baglietto Yachts
now Head of Procurement at Next Yacht Group
now Chief Commercial Officer (CCO) at Ferretti Group
now Sales Director at Simpson Superyachts
now Benetti Custom Engineering Director at Azimut|Benetti Group
now Director of Sales and Marketing at Heesen Shipyard
now Warranty and Refit Director at Sanlorenzo Yacht
now Founder & Project Management Director at Nicolai Yacht Consulting & Project Management
now Director Asia and Pacific at Tureddi Group Limited
now Project Management Manager at Next Yacht Group
now Operations Manager at Amer Yachts S.p.A.
now Head of Marketing and Communication at Baglietto spa
now Director for the Americas at Baglietto Yachts
The top team as read on LinkedIn12 people read as staff, October 2026
Under the group: a Worldwide Sales Director and a Sales Director, a Head of Product over the whole range, Head of Procurement, a General Manager for Benetti Asia, and technical department heads (basic design, systems, outfitting, pre-contractual design and cost estimation).
The vendor's page match returned mostly people whose employer merely contains the word Benetti, so the usable layer is thin: a dozen real seats. What they show is a brand run from the group (finance, communications and the chief executive sit at Azimut-Benetti) with its own worldwide sales organisation and a product function that writes the vision from customer insight. The pre-contractual cost-estimation department is the pricing gate the brief asks about, and it reports inside the technical office, not sales.
Seats and dates are as the people describe them on LinkedIn; a person who moved in the last months can still show the old seat. Tap a person for the profile and the reading.
Candidates at Benetti5 in the pools; the shortlisted first, then by tier and score
Luigi Adamo
Founder & Director of A S Y A at A S Y A · Lucca, Italy
* Yacht network20%General Manager @ Benetti Asia ltd (Nov 2014 – Nov 2024)
* Technical and pricing20%Università Federico II Napoli Naval Architect & Marine Engineering; Production Manager @ InRizzardi
* Business building20%Founder & Director of A S Y A
Leadership maturity10%No evidence in the profile.
Reading. Sales Director since Jul 2016 (the profile also keeps Benetti Asia general manager and Azimut-Benetti roles open to 2024, so the dates are untidy). Naval architect and former skipper: production manager, project manager, Africa area sales manager, GM Benetti Asia, then Sanlorenzo sales. A technical-to-sales career at director level.
Career
Founder & Director of A S Y A · A S Y A Nov 2024 – Present
Sales Director · Sanlorenzo S.p.a. Jul 2016 – Present
General Manager · Benetti Asia ltd Nov 2014 – Nov 2024
Area Sales Manager AFRICA & Pre-Owned Fleet Manager · Azimut|Benetti Group Sep 2012 – Nov 2024
Project Manager · Azimut|Benetti Group Jan 2008 – Nov 2024
self-employed · self-employed Apr 2016 – Jun 2016
Production Manager · InRizzardi group Jan 2006 – Jan 2008
Skipper · Italian Owners Apr 1994 – Nov 2005
Education
Università Federico II Napoli Naval Architect & Marine Engineering; Istituto Tecnico Nautico "Duca degli Abruzzi" aspirante capitano lungo corso · Navigazione e Meterologia
* Yacht network20%large experience in selling luxury mega and giga Yachts from 30mt to 120mt (18Meuro to 400Meuro)
* Technical and pricing20%Technical Manager @ Colber (Jan 2000 – Apr 2001); Contract Sales Manager @ Nuovi Cantieri Apuania
* Business building20%No evidence in the profile.
Leadership maturity10%Twenty years selling at Benetti
Reading. Worldwide sales director since 2017, area manager from 2005; Ferretti after sales, Nuovi Cantieri Apuania contract sales, technical manager before; Politecnico di Milano. Sells 30-120 m yachts; a technical start, a sales career.
Career
worldwide sales director · Benetti Yachts Sep 2017 – Present
Sales Area Manager · Benetti Yachts 2005 – Sep 2017
After Sales Manager · Ferretti Group Nov 2003 – 2005
Contract Sales Manager · Nuovi Cantieri Apuania Apr 2001 – Nov 2003
Technical Manager · Colber Jan 2000 – Apr 2001
Education
Politecnico di Milano
Languages
English · Full professional proficiency, Italiano · Native or bilingual proficiency, francais · Limited working proficiency
* Business building20%Head of Product Development Custom Yacht @ Benetti Yachts (Jul 2022 – Dec 2023)
Leadership maturity10%No evidence in the profile.
Reading. Head of Product since Dec 2023 over the whole range (37 m composite to 85 m plus steel): product vision from customer insight; head of custom product development, pre-contractual design and cost estimation manager, project manager at Benetti and Nuovi Cantieri Apuania; architect and yacht designer who began at Sanlorenzo. Product strategy sits between the technical and the commercial side.
Career
Head of Product Benetti · Benetti Yachts Dec 2023 – Present
Head of Product Development Custom Yacht · Benetti Yachts Jul 2022 – Dec 2023
Architect, Yacht Designer · Axis Group Yacht Design Dec 2011 – Jun 2014
Architetto · Sanlorenzo spa May 2009 – Oct 2011
Arcitetto responsabile di commessa · Sanlorenzo spa May 2009 – Oct 2011
Education
Università degli Studi di Genova, Politecnico di Milano Laurea Magistrale Yacht design · Yacht design; Università degli Studi di Udine Laurea in Scienze dell'Architettura · Facoltà di Ingegneria e Architettura
Facts and news, with sourcesthe research behind the overview
Show the facts and the dated news with their sources
Identity
Full name: Benetti S.p.A. (brand of Azimut|Benetti S.p.A., registered in Lucca). Founded 1873 in Viareggio by Lorenzo Benetti; bought by Paolo Vitelli's Azimut in 1985. source 1source 2
Headquarters: Viareggio. Yards: Viareggio (fibreglass and Class line) and Livorno, "the Group's hub for large steel constructions" (Benetti, 2026-07-31) source
Group footprint: 14 sites across Viareggio, Livorno, Massa and Pisa make 70% of group results (Boat International, 2026-06-25) source
Ownership (group level): Vitelli family holds the majority; Saudi Public Investment Fund (PIF) took a 33% minority stake in 2023; Tamburi Investment Partners (TIP) kept a reduced stake (about 8% per one Italian source, not confirmed in a primary filing). source 1source 2
Note for the slide: Benetti is not separately listed; it reports inside the private Azimut|Benetti group.
Size
Employees: not found for Benetti or the group in a recent company statement (only a 2015 figure of 2,179 group staff in old press).
Revenue: group only. FY2024/25 (year to 31 August 2025) expected at about EUR 1.5 billion, +15%; backlog EUR 2.5 billion extending to 2029; backlog split 38% Europe, 31% Americas, 31% MEA-APAC. source
Global Order Book (group, Azimut plus Benetti): 2026 edition rank 1 for the 26th year, 163 projects, 5,924 m. source 1source 2
Product
Size range: composite yachts 29–44 m and steel/aluminium yachts 37 m to over 100 m (Benetti statement quoted in search results; Benetti yachts page) source
Families on the company site (2026-10): Class 44M (fibreglass; largest fibreglass model of the yard), Oasis 36–42 m (GRP), Motopanfilo 37–45 m, B.Neos 40M, B.Yond 40–57 m (steel hull per Superyacht Times), B.Now 52–72 m (steel and aluminium), B.Loft 58–65 m, Custom 67–108 m. source
Build model: Class, Oasis, Motopanfilo, B.Neos, B.Yond are series or semi-custom platforms; B.Now and B.Loft are semi-custom steel platforms; Custom is full-custom for 50–90 m projects (Marco Valle, 2026-10-14) source
Notable deliveries and launches 2023–2026.
Iryna, B.Now 67M, 66.2 m, delivered 2025, first and largest B.Now model. source
Lady Estey (FB287), about 67 m, delivered 2025-08. source
Juno's 7, Class 44M, delivered 2025-03; Lumina, Class 44M, launched Viareggio 2026-06 (Boat International, 2026-06-25, link above).
FB291, Custom 80M, six decks, in outfitting at Livorno, launch 2028 (Benetti, 2026-07-31, link above).
Leadership
Marco Valle — CEO of Azimut|Benetti Group (since 2020-09-01), as of 2026-10-14. source
Giovanna Vitelli — Chair of Azimut|Benetti Group (since 2023-03), as of 2026-10 (group site) source
Massimiliano Casoni — Benetti General Manager, as of 2024-06 (named as Petrozzi's line manager). source
Daniela Petrozzi — Benetti Sales Director from 2024-06-01, succeeding Chief Commercial Officer Sebastiano Fanizza, as of 2024-06 (same source).
Angel Zhou — Benetti President of Sales for Asia, as of 2025-11-07 (Pressmare, above).
Federico Ferrante — President of Azimut|Benetti Americas, also responsible for Benetti sales in the Americas; page date unclear (shown as 2026-01-29). source
News 2023 to 2026
2026-10
Group CEO Marco Valle confirms interest in "the entire package" of The Italian Sea Group's assets, final offers due 19 October, says the group needs production space and "won't make unreasonable offers".pressmare.it
2026-07
Custom 80M FB291 enters outfitting at Livorno, launch set for 2028.benettiyachts.com
2026-06
Group adds EUR 100 million of investment in Tuscany for 2026–2028 (larger sheds, travel lifts, new models, Lusben refit), on top of EUR 77 million in the past 3 years.boatinternational.com
2025-11
Angel Zhou named Benetti President of Sales for Asia, effective 2025-10-15.pressmare.it
2025-09
Group expects FY2024/25 revenue of about EUR 1.5 billion (+15%) and a EUR 2.5 billion backlog to 2029; guides to stable revenue for 2025/26.superyacht24.it
2025-08
Delivers 67 m Lady Estey, shown at the Monaco Yacht Show 2025.yachtbuyer.com
2023-09
Massimiliano Casoni (ex-COO Technogym, ex-Ferrari) named Benetti General Manager, reporting to CEO Marco Valle, to rationalise the Livorno and Viareggio yards.pressmare.it
2023-04
Saudi PIF buys a 33% minority stake in Azimut|Benetti; Vitelli family keeps the majority.superyachtnews.com
